The Death Grip: Apple's failure to test the very basic!

Apple released iPhone 4.0 with great fanfare and as usual the device was sold out. It would have been business as usual until significant number of users started noticing that the device would lose signal strength and would continue losing bars to the point of disconnecting when held in certain way. It would not have been a big deal if Apple acknowledged the issue and worked to resolve the issue. Instead the unexpected happened. In response to one of the customer's email to Mr.Jobs on what Apple is doing to address the issue, SJ responded with

"Just avoid holding it that way"

My jaw dropped! Why? Because Apple prides itself in making a device that you or I would want to use without needing any adjustments on our part. The sad part is that Apple marketing machine spoke highly of the new antenna design which is causing the issue.

See this video and a million others in youtube. My colleague had one and I could easily replicate the issue where the signal strength drops to zero. What good is a phone if it cannot make phone calls?

UPDATE: Apple appears to put blame on the software. But no one is buying is and neither do I. The problem clearly is about signal loss when holding certain way. How does calculating/showing the bars differently address the issue?  Consumer Reports confirmed the issue be an hardware issue and so I am waiting to see how Apple is going to respond to this.