Thursday, May 13, 2010

Apple has been digging its own hipster grave

Technology columnist Christopher Null writes here on how Apple is becoming uncool and has been digging its own grave lately. I couldn't agree more.

Excerpts from his article

But there's no doubting that Apple has been spending the last several months digging its own hipster grave as it becomes an angry sourpuss of a company that many have started comparing to Microsoft, something that was unthinkable only a few years ago.
And Apple may actually be even worse than Redmond. Consider the Gestapo tactics of firing overly chatty employees and, in perhaps the dumbest move from the company ever, sending a team of cops to break down the door of a Gizmodo blogger and seize his computers, all over a misplaced cell phone. Apple prizes its secrecy — a tactic that has been incredibly successful at building buzz and placing free media stories for years — but now that secrecy has turned mean-spirited, the business equivalent of the old man yelling at kids to get out of his yard. (If you don't believe me, check out some of the replies that Steve Jobs sends when people email him.)

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